kacy emmett
copywriter
paze®
it checks out
Paze Checkout (from the people behind Zelle) is online checkout backed by banks and credit unions. So we brought in Elizabeth Banks and Gabrielle Union, of course.
From there, we built a 360 campaign that let them play across movie genres and familiar film tropes, all while showing how easy and secure it is to check out with Paze.
2026 campaign. More spots will roll out throughout the year.
social
We created over a dozen scripted spots, from lighthearted teasers to heavy-hitting celebrity content. Each one brings its own energy while pointing back to the security of checking out with Paze.
More social assets will rollout throughout the year.
OOH
For nationwide OOH, we paired on-set photography with genre-inspired headlines that make Paze’s benefits part of the story. The work appeared from State Farm Arena to Grand Central, Penn Station, Arthur Ashe Stadium, and streets across San Francisco and LA.
More to come.
photography
We worked with renowned celebrity photographer Kwaku Alston to capture genre-specific portraits of Banks & Union on set.
Shoutout to our incredible team:
Agency: Big Spaceship
CCO: Steve Street
Group Creative Director: Liz Agans
Art: Sayako Minami
Copy: Kacy Emmett
Production & Directors: WW7 - Shafei, Jams & Bash
Photography: Kwaku Alston